The "baggy green" cap awarded to late Australian cricketing great Don Bradman on his Test debut in 1928 has been sold to a local businessman for A$450,000 after it failed to sell at auction last week.

Auctioneers had hoped to reach between A$1 million-$2 million for the cap, which had failed to reach its reserve price of A$400,000 in the online auction.

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The sale still surpasses the A$425,000 paid for Bradman's baggy green cap from his final tour of England in 1948 that was sold in 2003.

Australian businessman Peter Freedman said in a statement released by the auction house Pickles that he had bought the cap and intended to tour it around the country.

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"All too often, memorabilia such as this ends up spending its life on the wall of some boardroom or in some basement bar of a well-heeled sports fanatic," Freedman said.

"I want as many people to enjoy it as possible."

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Bradman, who was known as "The Don", is regarded as one of Australia's greatest captains and his remarkable consistency with the bat saw him retire with a Test batting average of 99.94, a mark that has not been eclipsed in 72 years.

Earlier this year former spinner Shane Warne, Australia's leading Test wicket-taker, sold his prized baggy green for more than A$1 million to aid bushfire relief efforts.

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