Have a flair for words? Opt for a career in Mass Communication

Mass communication offers a variety of interesting career options to youngsters. The work mainly involves taking new ideas to the people through various mediums such as television, newspaper and online media.

Along with good pay packages, the sector provides great opportunities for those who enjoy taking up challenges, tackling competition and learning the latest trends. There are six major streams in mass communication.

Journalism
There is plenty of activity taking place in journalism even when the circulation of daily newspapers has been going down. Youngsters who have a talent to seek out news and describe it in words are still in demand. Moreover, fresh openings are always emerging in online media sector.

Apart from text, as news could be conveyed to people through video and audio, youths who are interested in becoming anchors and reporters on television and radio will find numerous opportunities. In addition, professions such as sound recordist and editor in these areas offer more openings.

Public Relations
Youngsters having a talent in writing and editing can venture into the public relations (PR) sector. Preparing press releases, TV footages and other publicity materials to take news to as wide an audience as possible is the responsibility of PR professionals.

Corporate Communications
Professionals in this field act as a bridge between business enterprises and the people. Their work includes preparing annual reports of the company, communicating with shareholders and big customers and creating awareness about the firm’s products among the people through media.

Advertising
An extremely-competitive field, advertising compels professionals to seek innovative methods to take products, services and ideas to the people. An advertisement makes an impact only when it remains in public memory for a considerable time. As a result, it is a huge challenge to introduce a new a product to the market. When competing with an existing product, multifaceted publicity options may have to be resorted to, in order to capture the market. With advertisements playing a key role in this process, the demand for professionals is always growing.

Marketing
Similar to advertising, the main goal of professionals in the marketing sector is selling products. However, they are more deeply involved in the process by studying the market, conducting research and learning customer preferences by holding interactive discussions. Marketing teams are tasked with identifying why a particular product is preferred by customers and suggesting new packaging according to the emerging trends to boost sales.

Graphic Designing
It is an old adage that a picture is more powerful than a thousand words. Youngsters venturing into the graphics sector in mass communication would be involved in creating illustrations for publications and preparing charts and graphs. Successful graphics professionals are able to effortlessly convey information and ideas through signs, posters, slogans and taglines. They also create attractive brochures, covers and layouts utilizing various computer software.