Kottayam Ladies Circle 48 opens Utsav online store to fund charity

Utsav, one of the major annual designer exhibitions conducted by the Kottayam Ladies Circle 48 is being held online due to the COVID-19 restrictions. Customers can browse the website utsavstore.in as it is open from December 12 to look for some exquisite clothing and accessories. The online exhibition would be live for three months. The website was inaugurated by actress Kani Kusruti. Renu Jacob Ooppootil was the chief guest of the online event. Punjabi Ganeshan of Kirtilal also spoke during the virtual inauguration of the event. The 15th edition of the celebrated Utsav exhibition features more than 35 designers from all over the country.

The customers can choose from a wide range of exquisite saris, kurtis, western wear, kids’ wear, ornaments, décor items and ayurvedic skin care products. The designers for this year’s exhibition were selected on the theme of modernity and classic style.

Brands like ta.da and NC John and Sons would be presenting their Christmas themed décor items this month. Meanwhile, well-known apparel designers like Chirag Nainani and Bhu:sattva who had been featured in many leading fashion shows including the Lakme Fashion Week would be presenting their collections at this year’s Utsav exhibition too. People cannot travel outside the state to purchase designer outfits and accessories due to the pandemic situation. So, the online exhibition has been curated by including designers who cater to a wide range of requirements and tastes. The festive wears from Priti Prasant, Saman, Juvanita and Village Store are the highlights of the online fest. The website utsavstore.in has been designed to make browsing easier for the customers. You could also select your desired items by categories or designer’s names.

Kottayam Ladies Circle 48 which is a chapter of the Ladies Circle India conducts the Utsav exhibition every year to raise money for charity. They aim to introduce unique projects for the women and children in the district who do not have access to basic facilities. Kottayam Ladies Circle 48 has executed projects worth Rs 1 crore, in the district, using the funds collected from initiatives like this in the last few years. Building class rooms and rest rooms, rehabilitation programs, women empowerment and aid to children and aged people are some of the fabulous programs funded by the organization. A percentage of every purchase done on utsavstore.in would be kept apart for charitable programs. So, the online Utsav exhibition offers an incredible opportunity for the customers to be part of the organization’s various charitable projects.