New Delhi: The coronavirus pandemic has transformed consumer behaviour in the food and beverage sector. It's no news that India's restaurant industry is facing one of the hardest hits in the crisis and even though the lockdown helped reduce the spread of the virus, it has also resulted in the revenues of the sector dropping to almost zero.

Keeping the sensitive situation in mind, one can see how the only revenue-source on which the restaurateurs are depending on, is this home-delivery model. Momo King, an authentic Himalayan Momo joint, has reassessed its business plan and is focusing all its energies into initiating its cloud kitchen model to cater to its delivery-only approach. This model is not only taking over Delhi NCR extensively but also scaling up business operations, further aiming to serve the consumers in the best way possible.

Understanding the present scenario and formulating a business strategy for the future, Momo King, a QSR chain with a presence in Delhi and Gurugram, has stepped up and adapted to the situation as it trained its staff to maintain safety measures and encouraged contactless delivery reducing personal interaction.

The Malaysian brand brought to India by Mr Shyam Thakur in 2017, has now signed five cloud kitchens and will soon start its operations of home delivery. Looking out for other relevant locations in Delhi NCR, the brand plans to expand its business by launching over 20-25 cloud kitchens by the year-end.

With the focus on business expansion via cloud kitchen, restaurants are relentlessly working to make kitchens more hygienic and spacious to work while practicing social distancing and other safety guidelines. The other areas of action for them to scale up the business include building a strong team and putting more effort into training the staff about maintaining high hygiene standards along with focusing on the healthy aspect while cooking.

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