On International Coming Out Day which was on 11th October 2020, award- winning- singer-songwriter, Shayan Italia released his new music video called Sha La La featuring 21 artists which also boasts of 65 musicians from across the globe. The music video is touted as a profound ballad with a deeply pertinent message of ‘Love Without Boundaries’.

The song which is bold and showcases celebratory statements of passion and queer confidence has been applauded and loved by the Industry and many came in support of Shayan’s passion project. Many B-towners- trade analysts, directors and actors took to their social media platforms to wish congratulate Shayan and share the music video.

Lauding Shayan Italia for Sha La La, Film trade analyst Komal Nahta said, " #ShayanItalia kudos to you for a timely & poignant message on inclusion. #ShaLaLa is real within surreal. A world-class canvas with best of intl. musicians. Like a book is known by its cover, video is known by its promo!"

Director Mukesh Chhabra shared, "Love has no boundaries. So speak your heart out. Say what you feel. Embrace this beautiful life. Love needs to be pure, not adulterated. Watch this breathtaking ode called #ShaLaLa

Writer Director Milap Zaveri shared the video on his Instagram and wrote, "Watch the spellbinding sensual ode to LOVE.

The underlying message conveyed through the music video is that of inclusion and an appeal to the human race to end ‘hate. Shayan through his humble effort depicts inclusion and the supreme human emotion of love that can’t be defined within the confines of societal boundaries, but it is only LOVE that truly binds us together, especially in these trying times. The video is directed by Muni Agarwal while it is conceptualised by both Muni Agarwal and Shayan Italia.