With just two days left for its big Christmas release, the Malayalam film Minnal Murali is now turning heads with the innovative ad campaign released on Malayala Manorama.

The film directed by Basil Joseph has Tovino Thomas playing the lead role. He is portrayed as a tailor who gets superpowers after getting struck by lightning.

The campaign features the desi superhero Minnal Murali in a comic strip In the first strip that appeared on December 20, Minnal Murali is shown helping a person who was unjustly assaulted by the police Murali suddenly appears with a clap of thunder and throws in a few stunts. The comic style is very similar to what Keralites are used to seeing in Balarama.

The next one shows him helping Thunder woman who took a wrong turn to land in Kurukan Moola. Murali comes to help with his bicycle and helps her find her way.

In the one that appeared today, the superhero makes the leaning tower of Pisa straight with his strength.

The movie was previously scheduled to be a 2020 Onam release and will drop on Netflix on December 24 after a wait of two years.  

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