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Madhavan Nair lost Rs 14 lakh until August because he went out of his way to support a government venture.
The Consumerfed announced that 250 fairs will start across the state from Friday noon and conclude on April 19.
The special rice is priced at Rs 25 per kg
ConsumerFed's attempt to scout for a place for an outlet in the Achamthuruthi island was met with protests.
The main accused is an employee of the Consumerfed at Puthole in Thrissur Town.
The staff reported that the four men who are already drunk reached the store around 9 pm when the staff was preparing to leave.
According to officials, there was a shortfall of grocery items worth Rs 34,84,243 at the godown, which is the only storage facility of Consumerfed in Kottayam district.
Like the sales on Christmas Eve, the outlet along the Power House Road in Thiruvananthapuram topped in the sales on New Year's Eve as well with a business of Rs 1.07 crore.
On Christmas Eve the combined sales of Kerala State Beverages Corporation (Bevco) and Consumerfed was a record Rs 76.5 crore.
Despite around 200 per cent tax on liquor, Kerala tops the country in its consumption of alcohol. Only the State-run agency BEVCO and Consumerfed is authorised wholesale and retail sales of alcohol, including beer and wine.