Bollywood actor Kriti Sanon's skincare brand Hyphen has launched new products enlarging its portfolio. The new face care range, includes a cleanser, sunscreen, cream, lip balm and serums. Apart from brightening the skin, the products will help fight pigmentation, claims the brand.

“Dealing with pigmentation has often been a struggle, especially with Indian skin, which tends to be more prone to it due to genetic factors..."Sanon said in a statement on the cream and added that the product was the result of eight months' dedicated effort on research and development.

It was in the year 2023 Kriti Sanon joined hands with the global skincare label mCaffeine to launch her own brand, Hyphen and thereby cosied herself up to the league of Deepika Padukone, Katrina Kife, among others who have made a mark in celebrity-led skincare brands.

Sanon was driven basically by her own challenge in fixing multiple skin care concerns and she sought to include various ingredients in one product. That's how she struck a deal with PEP Technologies, the parent company of mCaffeine, and made Hyphen a reality as a brand.

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The new face care range will be available for customers on the brand's official website and e-commerce platforms like Amazon, Flipkart and Nykaa.

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