The dreamy pictures of Ambani scion Anant Ambani and Radhika Merchant’s pre-wedding festivities are still creating buzz on social media. The designer outfits and the exquisite jewellery pieces worn by the Ambani women for the events had become quite a rage among fashion enthusiasts. The extravagant emerald and diamond necklace worth Rs 500 crore worn by Nita Ambani at the festivities held in Jamnagar was one of them.
The pictures and videos of the neckpiece that features a big emerald as the centrepiece and diamonds had become viral. The exquisite necklace was something that was unattainable and beyond the imagination of the common man. No one could even dream of wearing such a remarkable piece of jewellery.
A few weeks after Nita Ambani, chairperson and founder of Reliance Foundation and Dhirubhai Ambani International School, hogged the headlines for the magnificent emerald necklace she wore during the pre-wedding bash of their son Anant Ambani and Viren Merchant's daughter Radhika Merchant, a look-alike jewellery piece started doing the rounds on the internet.
While Nita Ambani's jewellery was awe-inspiring for its exuberant design and exorbitant price, the replica cost just Rs 178. It all started after RPG Enterprises chairperson, Harsh Vardhan Goenka posted a video of the replica on his X (formerly Twitter) handle. The video shows the jeweller selling the replica in a range of colours.
The extremely affordable imitation is available in the same shape and colour of Mrs. Ambani’s original piece. The video in which the seller is seen promoting his products without any hesitation has caught the attention of many.
The video has been filmed at a fancy jewellery wholesale shop in Jaipur. Even though the replica is smaller than the original neckpiece, the design and the colours are spot on. Moreover, these replicas are available with red, white and black coloured stones too. Interestingly, the owner had tried a smart marketing trick to attract customers who do not recognise the pattern of the necklace.
The replicas are sold in plastic covers with a picture of Nita Ambani wearing the original emerald necklace. The video has been viewed by more than three million times within just a day. Meanwhile, netizens are dropping interesting comments below the viral video. While some noted that no other country can make duplicates better than India others are sure that the man’s smart marketing technique would attract customers.
Some others joked that Nita Ambani would now hesitate to wear the original necklace again, if she watches this video. However, some people hoped that those who cannot afford the exorbitant necklace could find solace in wearing the replica. People also pointed out that it was unethical to sell the replicas of an exquisite piece of jewellery made specially for Nita Ambani and make profit by selling them.
