Label Balmain celebrates designer anniversary with live catwalk show
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Paris: French fashion house Balmain celebrated the 10-year anniversary of creative director Olivier Rousteing's tenure with a catwalk show featuring a host of celebrity models including Naomi Campbell, former French First Lady Carla Bruni, Milla Jovovich and Natalia Vodianova.
Models strutted down the stage of a packed music hall on the Seine River in deconstructed garments slit to show patches of bare skin, draped with chains and layered with bold-shouldered jackets or trench coats that swept the floor.
At the end of the show, the designer took his bow before the cheering crowd, flanked by over a dozen models wearing fanciful dresses coated in sequins.
The label hosted thousands of fans at the hall for a two-day festival that included performances from Jesse Jo Stark, Doja Cat and Franz Ferdinand.
Dozens of brands are holding in-person fashion shows during Paris Fashion Week which runs through Oct. 5, as slower COVID-19 infection rates and the easing of restrictions allowed the resumption of events paused during the peak of the pandemic.
Showgoers at the Balmain festival could buy food and drinks as well as branded merchandise including sneakers priced at 850 euros ($986) and bags of hair cosmetics.