Rouka features mix-and-match style in their mundu, neryathu collection

As Kerala is getting ready to welcome the graceful season of Onam in style, the apparel industry too is shining with latest experiments in fashion. The festive season is when the traditional dresses come out of wardrobes. This year, mix and match has been the motto, combining the classy elements of traditional garments with chic style statement. Noted fashion designer Sreejith Jeevan and his brand Rouka has enhanced traditional hand woven sarees and mundus (dhoti) with designer motifs like elephants and birds done in the classic golden kasavu threads.

A beautiful pair of mundu and neryathu is the perfect canvas on which the mix and match style could be perfectly executed. Pairing a colorful neryathu (upper cloth) that features some splendid designs with the classic kasavu mundu is sure to grab attention. Interestingly, this neryathu can also be used as a designer dupatta with your regular salwar suit when the festival season is over.

“Most people wear set and mundu only during the Onam season. We did a collection of neryathu and mundu that could also be used as a dupatta, keeping this in mind. The customer could choose either the neryathu or mundu alone. Your regular kasavu mundu could be paired with our designer neryathu that features classy borders and designer stripes. The customers could choose single or double mundu as per their preference,” says Jeevan.

Sustainable fashion promotes using clothes in multiple ways for longer period of time. The designer hopes that the mix and match trend in mundu and neryathu would make this year’s Onam, a celebration of sustainable fashion too.