Will Smith posts apology video for slapping Chris Rock

New York: Will Smith has again apologised to Chris Rock for slapping him during the Oscar telecast in a new video, saying that his behaviour was unacceptable and that he had reached out to the comedian to discuss the incident but was told Rock wasn't ready.

There is no part of me that thinks that was the right way to behave in that moment, Smith said in the video posted online Friday. I am deeply remorseful and I'm trying to be remorseful without being ashamed of myself.

Smith, seated in a white polo shirt and white ball cap, spoke directly to a camera, answering pre-selected questions about his behaviour at the March 27 Academy Awards, when he slapped presenter Rock after the comedian made a comment about the hairstyle of Jada Pinkett Smith, Smith's wife.

Smith also apologised to Rock's family and especially his mother, Rosalie, who was horrified to see her son hurt and told US Weekly that, "When he slapped Chris, he slapped all of us. He really slapped me. Smith also apologised to Tony Rock, Chris' younger brother.

I didn't realise how many people got hurt in that moment, Smith said.

Smith also apologised to his family for the heat that I brought on all of us and his fellow Oscar nominees to have stolen and tarnished your moment. He said his wife did nothing to encourage his slap. Jada had nothing to do with it," he said. I made a choice on my own.

Following the altercation, the motion picture academy banned Smith from attending the Oscars or any other academy event for 10 years. Smith apologised to Rock in a statement after the Oscars, saying he was out of line and I was wrong.

I'm sorry really isn't sufficient, Smith said in the video.

On Thursday, Chris Rock gave his first direct response since the controversy. "Anyone who says words hurt has never been punched in the face," said comic Chris Rock as he addressed the infamous Will Smith slapgate during a recent comedy show, declaring he was not a victim.