We live in an age of visual which are present everywhere from the packing on items of everyday use to TV commercials and mobile apps. A visual speaks more than a word and it is a big challenge to create a striking image. Still pictures have more impact than videos and require imagination as well as technical knowledge to create.

Most colleges offer visual communication courses these days. Such programmes are often titled Graphic Design, Communication Skill or Art-Visual Media. Students who complete these courses can launch a career in a long list of professions ranging from website designing to photo journalism. All these careers offer not only good payments but also a high level of job satisfaction.

Graphic designer

A graphic designer creates attractive visuals which help sell products. Separate designs are made for print and digital media. Some designers work on books and magazines, while others create posters and hoardings. Most of them utilize software such as Photoshop and InDesign, while a few draw by hand. Youngsters wishing to make graphic designing a career should have the skill to present complex ideas in a simple manner.

Web, app designer

Preparing websites in which the visuals created by graphic designers are incorporated is also an interesting profession. With the flood of mobile apps serving numerous purposes, the demand for web, app designers has gone up.

Advertising

Advertisements appear in newspapers, printed books, magazines, booklets, brochures and also digital media. A new product attracts attention mainly due to its advertisements. Advertising professionals help sell a product by utilizing tools such as logo, icon, emoji and striking visuals.

Video editor

Videos being the latest trend, editing professionals include music and sound effects to make them attractive.

Photojournalist

‘A picture has more impact than a thousand words’ is an old adage, but it stands true even in the present age. Photojournalists are in demand at all times.

Art, design director

A good director is born when artistic talent and leadership skills combine in one person. All activities in the visual communication sector require a good organiser who can coordinate with various professionals to create a design.

Communications manager

Managers have a crucial role to play in the visual communication sector. Their biggest strength is excellent communication skills.

Design education

Professionals who have proved their talents in the field of visual communication pass on their knowledge to the new generation. Academic courses are available to conduct programmes at schools and colleges, where online as well as offline classes are offered. With software and other tools witnessing rapid changes, the new generation can learn much from the experiences of their seniors in the visual communication sector.