Adventure to family holidays, here's what Kerala is offering you this vacation

With the tourism season set to start, Kerala Tourism has shifted its promotion plans to the top gear by introducing a new and assorted fare of tourism products. The state department will organize a roadshow in Gurugram which will include cultural performances by the artists. 

Kerala which has been voted the Best Family Destination by Lonely Planet, and the Best Leisure Destination by Conde Nast Traveller is also the winner of 6 national tourism awards in 2016. It offers a unique mix of adventure package including kayaking, trekking, para-gliding, and river rafting, and family holidays. 

"Although Kerala is seen as a laid-back destination, the state's varied topography ensures ample opportunities for adventure lovers. The recently held Malabar River Festival, Wayanad Splash Monsoon Carnival proves to be the best examples," said tourism minister Kadakkampalli Surendran. "There's a little something for everyone in Kerala and with our active digital marketing efforts aims to increase the domestic footfalls further. We have explored various platforms including Whatsapp to present a virtual tour guide called Maya who answers all queries about tourism in Kerala and an app, Kerala that help you plan a dream holiday. With this roadshow we aim to augment Kerala’s pull as a destination that serves every kind of traveler," said Dr. Venu V, principal secretary (tourism).

With the upcoming greenfield airport at Kannur, Kerala Tourism intends to establish Malabar which shares boundaries with Coimbatore, Coorg, and Mysore, as the new tourism gateway to Kerala. To reach out to the domestic market, a string of Road Shows are being organized this year in Coimbatore, Mysore, Gurgaon, Amritsar, Lucknow, Kanpur, Bhopal, Vadodara, Rajkot, Ahmedabad, and Nagpur.

The state has already registered a remarkable increase in domestic and international tourists during 2016. While international tourist arrivals to Kerala during the year 2016 was 10,38,419 an increase of 6.25% over the previous year's, the domestic tourist arrival was 1,31,72,535 marked a 5.67% increase. The total revenue has also seen a whopping increase of 11 -12% over the last year’s figure.