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At present only one company based in Kaipuzha, Kollam (out of the 29 registered companies) is producing Neera for commercial purposes.
The Kerala economy needs a fresh impetus after a series of untoward developments that hurt businesses in the state in the last few years. The state cannot afford to neglect any sector if it is serious about improving the overall economy.
The efforts to provide an income supplement to coconut farmers lost vigour after the initial euphoria generated by its organised production and marketing.
Twenty-nine companies had come forward in the state to produce Neera. All these companies jointly made an investment of Rs 103 crore. Of this, Rs 53 crore was mobilised from the farmers.