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The new hoardings that have gone up in Kochi, Kozhikode and Kannur have led-screens.
As part of the campaign, a branded Vitara Brezza car will be travelling across Kerala, inviting the public for a game of "Duckworth Lewis" and win cricketing merchandise.
Americal traveller Nikolay Timoshchuk has been travelling across Kerala for more than a month, interacting with locals and filming them for this YouTube channel Back 2 Life.
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