Kerala launches campaign to beat stress: Singer Vidhu Prathap, wife to lead

Thiruvananthapuram: In order to energise the teenagers during Covid-19 times, the Kerala Health Services launched a campaign 'Ente Sweet Challenge' here on Friday.

The objective of this is to target them through online challenges to draw their attention to trending activities online and thus engage them in productive, fruitful and safe activities.

It was launched by State Health Minister K.K.Shailaja. Popular playback singer Vidhu Prathap and his artist wife Deepthi Vidhu Prathap will be spearheading the campaign.

Teenagers can post their entries with the hash tag 'Ente Sweet Challenge', and it would be managed by Vidhu Prathap and his wife.

Launching the campaign, Shailaja urged parents and adolescents to participate in the campaign as this is aimed at engaging teenagers in productive and fruitful activities that will help them creatively beat the stress during these challenging times.

Vidhu Prathap and Deepthi Vidhu Prathap said they are happy to have associated with Kerala Health Services for this novel initiative for the teens.