'Madhura Raja', the Mammootty starrer, directed by Vysakh will witness a grand opening on Friday. And ahead of its release, the makers have arranged a pre-launch event in Ernakulam, Kochi, on Wednesday.

The event will be held at DH Ground, Ernakulam at 6 pm where in all the artistes from the movie will be present for a fun-filled show. From Ramesh Pisharody's special performace to Mammootty's surprise entry, the event is expected to launch 'Madhura Raja' in a unique manner.

The promotion works of 'Madhura Raja' is in full swing. The trailer  released a few days ago has turned out to be a huge hit and has already crossed three million views on YouTube. 

A press conference with the cast and crew members of the film was held in Middle East as well.

'Madhura Raja is a sequel to the hit 2010 hit 'Pokkiri Raja', which was directed by Vyasakh and starred Mammootty in the lead. 

The technical crew of the film includes popular writer Uday Krishna, Gopi Sunder for music, Shaji Kumar for cinematography and John Kutty for editing. The rest of the cast includes Siddique, Aju Varghese, Anna Rajan, Anusree, Nedumudi Venu, Vijayaraghavan, Salim Kumar, Dharmajan Bolgatty, Bala, Bijukuttan and Manikuttan. 

Sunny Leone has appeared in a special dance sequence. 

Touted to be an action entertainer, the film is bankrolled by businessman Nelson Ipe under his banner on a big budget.

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