Photo: Facebook/@byjuslearningappKochi: BYJU’s learning app, which revolutionised the education sector by tapping the cutting-edge technology and emerged as one of the most successful products by a startup company in the in the country, is all set to go global. The pioneering 360 degree learning app now aims at catering to the requirements of students abroad, its founder and CEO Byju Raveendran said here on Friday.
The online tutoring company would launch an international app by September this year, Raveendran said while addressing a session at #Future, Kerala’s first-ever two-day Global Digital Summit which began here on Friday.
Raveendran said the company's next focus would be English and then other languages.
Raveendran said changing the education system by getting into the schools consumes a lot of time as even the developed markets had their requirements when it came to education. “Hence, the easiest thing is to change the way the students learn. We know exactly what we are trying to sell which makes our task easier,” he said.
“Our aspiration is not to become the best in the country but the best in the world,” a confident Raveendran said.
Photo: Facebook/@byjuslearningappRevealing the strategy which made him one of the major names in the field of education, Raveendran said, “Knowing your end-user is the primary thing and for us, it is students. Hence, our strategy is to focus on the students while creating the product and then going full–fledged not only in digital but also on TV. Most of our advertisements are mostly on TV because ours is a mass-market product. Moreover, the need for such kind of products in a small town like ours is much more than their metro counterparts.”
“We wanted to create the love for learning. We will give you all the channels available. But the message was crystal clear – to develop the love for learning. Nevertheless, the primary thing is that the app has to live up to the expectations of the students. Otherwise, you might acquire a lot of users. But they would not continue with you. Renewal rate is an indication that it is clearly working,” he said.
Pinarayi to meet Raveendran
Chief minister Pinarayi Vijayan would hold a meeting with Raveendran early April to make use of the latter’s expertise in the state’s education sector, M Sivasankar, IT secretary, Government of Kerala, later said.
BYJU’s smartphone app ventured out into the market for the first time with the subject Maths, followed by Science. In no time, English was also added.
BYJU'S has emerged as a top-line company in the online education business and its stocks have skyrocketed, especially after acquisition of TutorVista and Edurite from Pearson, the world's leading educational and publishing company.
