(Representative image)App-based health and fitness startup HealthifyMe on Tuesday announced receiving $6 million Series A funding from IDG Ventures India, Inventus Capital and Blume Ventures.
"With these funds we plan to impact five million users and tie up with over 500 corporate and healthcare partners," said HealthifyMe CEO Tushar Vashisht.
HealthifyMe is a freely downloadable app which analyses a user's food intake, weight, physical activity and hydration to suggest a healthy regimen for the user to stay healthy and fit.
"A user can take a picture of what he is eating and send it to HealthifyMe to know the amount of calories he is taking in and receive instructions from qualified trainers, nutritionists and yoga instructors to lose weight," said Vashisht.
The funds will be used to further develop its digital coaching platform and accelerate growth in India.
"It is a $2 billion opportunity with a few hundreds of millions of people looking for fitness and health solutions," he said.
VLCC, Talwalkars and unorganised gyms and fitness centres are currently catering to the fitness needs of people which can be digitised and taken online with a cloud-based mobile first and highly scalable solution like HealthifyMe, said Vashisht.
The app has devliered corporate wellness programmes to Philips, GE, Cognizant and Manipal Hospitals and also offers chargeable personalised coaching.
It syncs with wearable devices like Fitbit, Yufit and MiBand, among others.
Founded in 2012 by Tushar Vashisht, Sachin Shenoy and Mathew Cherian, Healthifyme is currently being used by 5,00,000 people being served by 100 coaches.
"With HealthifyMe we want to be that company in India for wellness what MakeMyTrip has done to travelling and Uber and Ola to cab service," added Vashisht.
(With agency inputs)
