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Now SoftBank-backed Blinkit and its rival Zepto are racing to hire staff and open stores in their bid to grab a share of the market by offering the convenience of delivery in 10 minutes.
The Jio Platforms deal, Facebook's biggest acquisition since it bought WhatsApp for $22 billion in 2014, will help Reliance slash away at a heavy debt load incurred as it expanded aggressively into telecoms and retail.
E-commerce platforms, however, are allowed to sell essential commodities such as food, pharmaceutical and medical devices.
Zomato launched its online ordering and food delivery services in May 2015.