Chennai: Sin Denim, the flagship brand of Clothing Culture Ltd that caters to sartorial needs of the youth, has roped in cricketer Hardik Pandya for its brand promotion.
The new TVC ‘Game Changer’ by Sin Denim, featuring the all rounder is set to be launched on September 1, 2018.
The brand intends to bring out the new, eccentric and confident youth which are set to change the game and make a variance in the society.
Hardik Pandya is a flamboyant figure full of confidence that the youth look up to as a an icon. “From his style quotient to his fitness regime, his flair and personality is what makes him the best match for the TVC initiated by Sin denim,” the label claims.
Catering to the essentials and customs of the youth, Sin Denim touted as a young, fun, quirky and vibrant brand, which is ready to break the shackles and pre-determined norms of the world.
Sin denim also pushes its boundaries on creativity and quality, ensuring that every product is unique and caters to the youth.
“The season is going be a #GameChanger for us as we move ahead with the gen next. The youth are the most important section of a society, as they are the future,” Mrs. Vijaylaxmi Poddar, Director, Clothing Culture Ltd says.
“On behalf of Sin Denim, we welcome Hardik Pandya as the face to our brand. As an upcoming youth icon, his commitment and drive is akin to the ideals of our brand. We are excited and looking forward to this association,” she adds.
Various television channels such as MTV, VH1, India TV and 9XM to name a few will preview the TVC reaching out to a million households. With the forward thinking and a fresh approach, the TVC will also be featured in more than 1000 theatre screens across India including some of the most popular multiplexes like PVR and Inox.
Along with the print campaign in the leading newspapers, the campaign will flash on key multi-city hoardings, covering about 100 cities.
Sin Denim’s products range from fashion denims, casual shirts, cotton trousers, t-shirts to sweatshirts and jackets. Apart from being present in 1300 multi brand outlets, the brand is available in premium chains like Central, Reliance Trends, Unlimited, Brand Factory, Lulu, among others.
The brand is aggressively pursuing the expansion of its own exclusive stores. Sin Denim is well entrenched in the market of South, East and North India and has extensive overseas presence in Sri Lanka and Middle East through shop-in-shops and premium chain Lulu.