The product was launched at an event attended by Kerala Blasters' head coach Ivan Vukomanovic.

The product was launched at an event attended by Kerala Blasters' head coach Ivan Vukomanovic.

The product was launched at an event attended by Kerala Blasters' head coach Ivan Vukomanovic.

Kochi: House of KBFC has launched its first direct-to-consumer brand, Kravin'. Kerala Blasters informed that with the agreement, the club “is all set to foray into the FMCG market with their new range of banana chips”.

Commenting on the launch of the first product under House of KBFC, KBFC Director Nikhil Bhardwaj said: “As a club that values the participation of our fans in everything we do, we are excited to offer a product that celebrates the flavours and traditions of our beloved state of Kerala. Kravin' is more than just a brand – it is a reflection of our club's values and a commitment to empowering our community. Our debut product is banana chips, a beloved snack that embodies the richness and diversity of Kerala's culinary heritage.”

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Kravin' banana chips are handcrafted using traditional methods and locally-sourced ingredients, the club said in a release.

According to reports, the products will be sold in four different flavours (Classic Salted, Peri-Peri, Spanish Tango Tomato, Sour Cream & Onion). The product will initially be available in packets of 25 grams and 50 grams.
(With agency inputs)