New Delhi: The pursuit of beauty and skin refinement never ceases to charm fashion and beauty enthusiasts. They keep exploring different brands and materials till they settle on a trusted and result-oriented product. The practice of trying out cosmetics used by celebrities is not new. However, Indian fans do register a long wait for brands used by international stars for their entry in their region. Kylie Cosmetics is one such cosmetic line that is making its foray into Indian market.
“I am so excited to launch Kylie Cosmetics in India, I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India," said Kylie Jenner, founder of Kylie Cosmetics.
In 2015, Kylie embarked on her beauty business with the launch of Kylie Lip Kits, a collection of three liquid lipsticks with corresponding lip liners. Since then, Kylie, supported by global beauty powerhouse Coty, has continued to expand her beauty empire around the world in over 50 countries and across eye, complexion, and countless innovations in lip. The beauty line is carefully crafted with clean formulations and vegan ingredients that deliver on-trend, high-quality, high-pigment, and high-performance formulations that fans around the world have come to love.
In a significant milestone in the brand’s global expansion, Kylie Cosmetics launches in India. Partnering with House of Beauty, the leading beauty speciality company that brings coveted international beauty brands to India, Kylie Cosmetics’ arrival has been long awaited by Indian beauty consumers. This partnership marks the first time the brand has partnered with an Indian omnichannel specialist like House of Beauty.
The launch collection includes the best-selling matte and velvet lip kits, as well as recent must-have launches such as Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm. Kylie Cosmetics is available exclusively in 25 Sephora India stores nationwide and online at www.sephora.in.
(With inputs from IANS)