Puma enters Swarovski Creators Lab to celebrate the 75th anniversary

New Delhi: Swarovski Creators Lab, dedicated to innovation, creativity, and expanding the definition of high-end fashion, is proud to announce its collaboration with Sports company PUMA.

Breaking new ground since 2021, the Swarovski Creators Lab works with esteemed brand partners from around the world to create uniquely collectible, limited-release collections, illuminated with Swarovski crystals. The collection with PUMA comes hot on the heels of a series of sought-after collaborations with some of the industry’s most exciting labels, including Golden Goose, Aquazzura, and Dover Street Market.

Marking a milestone
Swarovski Creators Lab and PUMA have joined forces to celebrate the iconic sport brand’s 75th anniversary. The collaboration is a symbiotic partnership between two brands that share a rich heritage as well as a commitment to quality, ingenuity, and innovation.

Blurring the boundaries between sportswear and streetwear, the collection brings Swarovski’s signature savoir-faire and vibrant luminosity to two of PUMA’s most popular pieces: the PUMA Suede sneakers and the PUMA Hoodie.

Featuring a thick black sole and an upper in PUMA archive green, the surface of the PUMA Suede is covered with rows of green Swarovski crystals, masterfully cut to catch the light with every step. The provenance of the shoe is confirmed with the subtle addition of PUMA’s 75th anniversary logo on the sock liner.

Instantly recognizable, the PUMA Hoodie has a relaxed, oversized cut that exudes streetwear insouciance. Its solid black fabric provides the perfect backdrop for the PUMA logo, brilliantly enhanced with multifaceted green Swarovski crystals.

PUMA has blended sports and high fashion since1998. Its collaboration with Swarovski Creators Lab takes this to the next level, harnessing the power of crystals to create standout pieces that are elevated yet effortlessly wearable.
Discover the PUMA for Swarovski Creators Lab collection in select stores or online at swarovski.com from October 2, 2023.