Keralite wages an online battle to bring back Parle's Rola Cola

A recent Twitter thread has reached more than 3,000 aficionados of Parle's candy 'Rola Cola' which went out of production more than 10 years ago.

The thread was started by 29-year-old Siddharth Sai Gopinath of Kerala who tweeted a picture of the popular candy and tagged the company Parle asking how many retweets would it take for them to bring it back in the market.

To Rola Cola's lovers' pleasure, the company replied to the tweet saying it is crowdsourcing opinions on whether to bring it back or not. "If all you need it Rola Cola, then all we need is 10k retweets. #BringBackRolaCola," they tweeted.

Parle products were a rage among kids of 80s and 90s and the power of social media has given these Netizens to prove their love. More than 3,000 people have already retweeted the post with requests like "Pretty please," and "Oh parle, please do!"

Siddharth even tagged popular handles of celebrities and brands like Netflix, Microsoft, Google, and aviation companies trying to bring the thread to their attention, hoping some of them would love Rola Cola as much as he does.

Bollywood biggies like Amitabh Bachchan, Shah Rukh, Deepika Padukone, and many more were also tagged.

One user even claimed to create 10 different handles just to retweet this!

Siddhartha, who is a businessman based in Ernakulam, says he has many warm memories attached to the candy. "My grandparents used to buy me this when we went out and at that time it was only available in a local theatre which was later shut down."

He is very hopeful of the initiative and since there is no time limit on the offer, he hope to see the retweets reach 10000. "However, we will not expect any actions before is actually crosses 10k," says Siddharth.