Editor's note: Backstory is Onmanorama's special year-ender video series. Here, our reporters recall their memorable experiences in 2019. Watch all videos here.
When I joined Team Onmanorama almost a year ago as video editor, I thought it would be a much easier task than working for a TV channel. But little did I know that Online video editing was totally different from what I did till that day.
Working in a TV channel had its own advantage. I had 20 to 25 minutes to convey a story through a video. But in online media, most of the videos were 5-minute long. And I had to convey the story within that time span.
That was not the major challenge. I had to hook the viewers in the first 3 to 5 seconds of the video. The attention span of mobile viewers were way lesser than a TV audience. I had to make sure that it was crisp yet conveying the message with clarity.
It took hardly a month for me to get back in the groove as I had that much videos to edit.
2019 was a wonderful learning process – identifying the right intro and montage, putting it all together and above all, telling great stories.
Mostly, effective ones.
And I now strive to hook the viewers in the first few seconds and convey the story in minimum time without losing the essence of the video. It is a new challenge and I am enjoying it.
(This story was first published on December 28, 2019.)