Canada-based Keralite’s article in textbook for PG students in US

An article by a Keralite woman, Ashika Theyyil, has been included in the textbook for postgraduate students in American Universities. In addition to being an in-depth study of the latest technologies in the field of communication, the article also lists the best practices for the professionals in this area.

Ashika Theyyil, 27, works as a communications advisor at the Toronto Mayor's office. She is also a member of the Toronto city's crisis management team.

Ashika is the daughter of Kannur native T K Rajiv and E K Jayaprabha, a native of Vadakara. The family has been residing in Canada for 30 years.

The book is titled 'The Emerald Handbook of Computer-Mediated Communication and Social Media.'

The 29th chapter in the book is by Ashika. The book is part of the curriculum for postgraduate students in Communication Management in US universities.

After graduating in Media Studies from the Ryerson University in Canada, Ashika completed her post-graduation in Public Relations and Communication Management from the McMaster University in Hamilton, Ontario, Canada.

In 2020, she was a guest speaker at the BledCom Public Relations Conference held in Slovenia in Europe. Ashika, also a dancer, was trained by Palakkad native Preetha Kandanchatha at the Toronto NKK Dance Academy. Her brother Ayush is a Mechanical Engineering student in Canada.