ASUS launches Zenfone Zoom smartphone

ASUS Zenfone Zoom

Taiwanese smartphone maker ASUS on Friday extended its portfolio of Zenfone series, launching ASUS Zenfone Zoom - an advanced photography - focussed smartphone for Indian customers here.

Designed for a photographer's delight, the smartphone is equipped with that has a with industry leading camera features.

“Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With Zenfone Zoom, we are introducing an unbeatable smartphone that complements today's lifestyles and puts professional photography within the reach of everyone,” Jerry Shen, ASUS CEO said while introducing the phone.

The low-light mode of the phone's camera increases the light sensitivity to up to 400 percent for low-light no-flash photos.

“Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, Zenfone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users,” Peter Chang, region head - South Asia & country manager for ASUS India said.

The rear camera benefits from dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colours and skin tones.

Chip manufacturing major Intel has provided a powerful processor to give computer-grade performance.

“Intel is proud to be working with ASUS to deliver great mobile experience in premium mobile devices at reasonable price points,” Anand Ramamoorthy, director consumption sales, South Asia, Intel, said at the event.

It has a and equipped with a and BoostMaster fast-charging that

The smartphone is available for Rs. 37,999 on Flipkart from January 22 and at ASUS Exclusive Stores from February.

(With agency inputs)