Want to stay cool in summer? Be like Mammootty, says Kerala IPRD; Here's why

Mammootty's viral photo (left); Mammootty in traditional Kerala white clothes. Photo: Instagram/@mammootty

Who knew that actor Mammootty's latest viral click also had the potential for a health directive? Kerala's Information and Public Relations Department (IPRD) did. Recently, the department's Instagram page shared a photo of the actor - who is posing stylishly in a simple, white t-shirt - saying that white cotton clothes keep the body cool. “Even the 'hottest' man looks 'cool' in white. Wear white, be cool,” read the post. White fabric reflects sunlight rather than absorbing it. Therefore, wearing white cotton clothes reduces the heat absorbed by your body. This makes you feel cool and comfortable in the extremely hot weather that Kerala is currently facing. Here are some of the other benefits of wearing white cotton clothes:

Easy air circulation: White cotton clothes are made of breathable fabrics, which makes air circulation through them easy. This also keeps your body comfortable. Moreover, it also absorbs sweat quite well from your skin and lets it evaporate as well, keeping your garments dry and fresh.
UV protection and softness: It's no secret that cotton clothes can be soft against your skin, making them suitable even for those with sensitive skin. It can also a certain level of protection against harmful ultraviolet rays, especially when they are high-neck and long-sleeved.
Environment friendly: Thanks to their timeless style, ease of customizing teaming up with a variety of clothes and the 'natural fibre' quality, white cotton clothes can be a part of your wardrobe for a longer time, unlike clothes that go into the trash can within a short time. Its durability factor also makes it extremely environment-friendly. 

The comments posted here/below/in the given space are not on behalf of Onmanorama. The person posting the comment will be in sole ownership of its responsibility. According to the central government's IT rules, obscene or offensive statement made against a person, religion, community or nation is a punishable offense, and legal action would be taken against people who indulge in such activities.